ChatGPT Prompts for Website Copy, Blogging and SEO
A website that doesn't explain what you do in five seconds loses customers every day. These prompts write your homepage, About page and service pages focused on the customer, suggest keywords people actually search, plan 12 blog articles and create titles and meta descriptions that earn more clicks on Google. They also include a quick audit for pages that don't convert, with fixes ranked by impact.
Free prompts from this area
#61
Homepage copy
When to use: For a new website or to fix one that doesn't sell.
Act as a copywriter who specialises in small-business websites. Write the homepage copy for [BUSINESS NAME], which offers [SERVICES] in [AREA] to [AUDIENCE]. Sections: headline (max 10 words), subheadline, 3 benefits, services, why choose us, social proof (leave space for real testimonials), FAQ and call to action: [ACTION]. Simple, customer-focused language.
#62
An "About us" page that connects
When to use: The page most people visit before buying.
Write the "About us" page for [BUSINESS NAME]. Our story: [SHORT STORY]. Our values: [VALUES]. Structure: why we exist, the story (short and human), what makes us different, who the team is and a closing invitation. Max 400 words. Avoid clichés like "we're passionate about".
How to use these prompts
Copy the prompt, paste it into ChatGPT, Claude or Gemini and replace whatever is in [square brackets] with your business details. For even better answers, paste your Business Brief first (explained in our guide) — the AI will write in your tone of voice. Read the full guide →
All 15 prompts in this area of the kit
Homepage copy — For a new website or to fix one that doesn't sell.
An "About us" page that connects — The page most people visit before buying.
Keywords for my business — To learn what people actually search on Google. in the kit
SEO-optimised blog article — To attract Google traffic for months. in the kit
12-article blog plan — For a 3-month content plan. in the kit
Product description that sells — For online shops, marketplaces or catalogues. in the kit
Service page — One page per service helps you rank on Google. in the kit
Titles and meta descriptions for the whole site — A small change with a big impact on Google clicks. in the kit
Website FAQ section — Answers doubts before customers ask (and helps SEO). in the kit
Quick page audit — To find out why a page doesn't convert. in the kit
Refresh an old article — Updated old articles often regain rankings. in the kit
Button copy and calls to action — The words on your buttons change how many people click. in the kit
Privacy policy and terms: checklist — To know what your site needs (before talking to a lawyer). in the kit
Lead magnet ideas — To exchange something useful for your visitors' email. in the kit
Website structure from scratch — Before hiring a professional (or building it yourself). in the kit